Roxy Indonesia’s “Let The Sea Set You Free” Free Surf Day and Audition Party in Bali Draws Big Entry Numbers
3 April 2012, Kuta, Bali: On Saturday March 31st, over 100 girls participated in the Roxy Free Surf Day and the Roxy Audition Party with Surfer Girl that was held in Bali as an introduction to Roxy’s worldwide “Let The Sea Set You Free” program, a contest where on June 15th three girls will be chosen to experience the life-changing adventure of “Living the Life of a Roxy Girl”.
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| Roxy Lady |
Ultimately, Roxy is looking for three of the most intriguing, fun, engaging, daring and media savvy girls in the world between the ages of 18-28 to experience this life-changing adventure that includes a trip to Biarritz, France for the Roxy Pro Surf Competition, meeting the Roxy pro athletes, receive up to $5,000 USD, Roxy products, be a face and voice for Roxy, learn to surf in some of the best waves in the world and more.
In the Bali audition there were 61 entries on Saturday, with an additional 39 in Jakarta for a total of 100 girls so far. The Indonesian Roxy Girl winner will take home a limited edition Yamaha Fino motorbike, become the Roxy Indonesia Brand Ambassador, and enjoy a fabulous 4 night - 3 day stay at The Villas in Seminyak complete with luxurious pampering at the Prana Spa.
On Saturday, Roxy Indonesia invited girls of all ages to come to Legian Beach to take surfing lessons in the morning, and then in the evening threw a party at the Surfer Girl flagship store in Kuta complete with food and drinks, a makeup and photo session, meet and greet poster signing with Indonesian Roxy Girl Gemala Hanafiah, live acoustic music by Raras and a Roxy Fashion show.In the Bali audition there were 61 entries on Saturday, with an additional 39 in Jakarta for a total of 100 girls so far. The Indonesian Roxy Girl winner will take home a limited edition Yamaha Fino motorbike, become the Roxy Indonesia Brand Ambassador, and enjoy a fabulous 4 night - 3 day stay at The Villas in Seminyak complete with luxurious pampering at the Prana Spa.
The morning’s Roxy Free Surf Day session took place under clear blue skies and great learning conditions on Legian Beach, with Roxy’s Holly Monkman and Gemala Hanafiah joining the Quiksilver Surf School to assist the girls in their first surfing experience.
“I was really blown away with the amount of local girls who came down to the beach and learnt to surf with all of us, said Monkman. “The hardest part to the day was trying to get the girls out of the ocean. It was really special to see them all laughing and enjoying their first surfing experience together, and we couldn’t have had more fun.”
17-year-old Maria from Bali agreed with Monkman, saying, “I had the best time out there and I didn’t want to stop. I’m definitely going to keep trying to learn after this, because I really want to become a surfer. Some of my friends have tried it before, so that’s why I wanted to try. I hope we can all become good surfers someday.”
The evening’s Roxy Audition Party took place at the Surfer Girl store on the main street of Jalan Legian, with the main goal (in addition to just plain having fun) of providing an easy way for the potential Roxy Girl candidates to enter the “Let The Sea Set You Free competition by giving them their own personal photos. A makeup room was set up courtesy of Etude where the girls could get prepared for their photos session, dressed up in the latest fashions from Roxy.
The photos will be uploaded to the Roxy website and tagged to them, so they can easily copy them and enter the contest with their own professional high quality photos.
As the party was winding down, 20-year-old Putri from Bali was asked why she came to the event and was interested in entering the contest. She replied that she was currently in college studying to be a dentist, and when she heard about the contest from a friend that worked at Surfer Girl she was immediately interested. “I want to take every opportunity to try something new, like traveling and seeing places and meeting new people. Being a Roxy Girl seems like it would be the perfect experience before I start my career.”
Marketing Executive of SEA for Quiksilver and Roxy Holly Monkman was extremely pleased with the turnout for the event, saying “Our goal with Roxy’s “Let The Sea Set You Free” campaign is to share Roxy’s passion for adventure & experience with Indonesian girls as well as having a fun day at the beach and an evening party. We’ve had an over whelming response with this campaign both online and during this week-ends auditions across Bali and Indonesia.”
The Roxy Free Surf Day and Roxy Audition Party with Surfer Girl was sponsored by Yamaha Motor Indonesia, Surfer Girl, The Villas and Prana Spa, Quiksilver Surf School, Coca-Cola Amatil Indonesia, Etude House Indonesia, Gadis, and Cita Cinta.
For more information please contact:
Jerry Adhistie
Marketing & Promotion
Bali Region
Quiksilver Roxy Indonesia
Mobile. +62 811 3802 333
Office. +62 361 751 214 ext. 225
Email. adhistie.aprianti@quiksilver.co.id
About Roxy:
Roxy is a brand of Quiksilver, Inc (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, winter sports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its board riding culture and heritage.
Roxy Indonesia’s “Let The Sea Set You Free” Free Surf Day dan Audition Party di Bali Menarik Banyak Peserta
3 April 2012, Kuta, Bali: Hari Sabtu, 31 Maret, lebih 100 perempuan di Bali dan Jakarta berpartisipasi mengikuti Roxy Free Surf Day dan Roxy Audition Party with Surfer Girl yang diadakan di Bali sebagai rangkaian program Roxy global “Let The Sea Set You Free” , kompetisi dimana tiga perempuan pemenang Roxy Girl “Living the Life of a Roxy Girl” akan diumumkankan pada 15 Juni.
Tim Roxy sedang mencari tiga perempuan yang paling menarik, menyenangkan, berani dan cerdas usia 18-28 tahun untuk menjalani petualangan yang akan mengubah hidup termasuk perjalanan ke Biarritz, Perancis untuk menyaksikan Roxy Pro Surf Competition, bertemu atlet-atlet Roxy, menerima uang tunai hingga Rp 50 juta, produk-produk Roxy, menjadi duta dan juru bicara Roxy, belajar surfing di beberapa tempat dengan ombak terbaik dunia dan masih banyak lagi.
Audisi di Bali diikuti oleh 61 peserta dengan tambahan 39 peserta dari audisi Jakarta dengan total 100 perempuan sejauh ini. Pemenang Roxy Girl Indonesia akan membawa pulang sepeda motor matic Yamaha Fino edisi spesial Roxy, menjadi Brand Ambassador Roxy Indonesia, dan menikmati liburan 4 hari 3 malam di The Prana Villas di Seminyak lengkap dengan perawatan eksklusif dari Prana Spa.
Hari Sabtu lalu, Roxy Indonesia mengundang para perempuan dari berbagai usia untuk datang ke pantai Legian untuk belajar surfing gratis di pagi hari, dan di malam harinya Roxy mengadakan audisi dan pesta di Surfer Girl flagship store di Kuta lengkap dengan makanan dan minuman, sesi makeup dan foto studio, meet and greet dan poster signing dengan Roxy Girl Indonesia Gemala Hanafiah, live accoustic oleh Raras dan fashion show Roxy.
Pagi harinya, Roxy Free Surf Day berlangsung dibawah langit biru cerah dan ombak terbaik di pantai Legian, dimana Holly Monkman dan Gemala Hanafiah dari Roxy turut mengajari para perempuan belajar surfing pertama kalinya, didukung juga oleh Quiksilver Surf School.
“Saya benar-benar senang melihat banyaknya para perempuan Indonesia yang datang ke pantai dan belajar surfing bersama kami semua,”, ujar Holly. “Bagian paling susah hari itu adalah membuat para perempuan itu berhenti surfing. Benar-benar luar biasa melihat semua tertawa dan menikmati pengalaman surfing pertama bersama-sama, dan kami benar-benar bersenang-senang hari itu.”
Maria, 17 tahun, asal Bali setuju dengan Holly, dia berkata “Saya benar-benar menikmati surfing dan saya tidak mau berhenti. Saya pasti akan terus belajar setelah ini, karena saya ingin menjadi surfer suatu hari nanti. Beberapa teman saya telah mencoba sebelumnya, makanya saya juga mau mencoba. Saya berharap kami dapat menjadi surfer baik suatu hari nanti.”
Malam harinya, Roxy Audition Party di jalan utama Legian, tepatnya di toko Surfer Girl bertujuan untuk mencari kandidat Roxy Girl Indonesia untuk mengikuti kompetisi “Let The Sea Set You Free” dimana mereka bisa berfoto sesuai keinginan. Ruang make up dipersembahkan oleh Etude dimana para perempuan didandani dan kemudian bisa memilih sendiri fashion terakhir dari Roxy.
Foto-foto hari itu akan diunggah ke facebook Roxy dan ditag ke masing-masing peserta dimana mereka bisa mengunduh foto tersebut untuk mengikuti kompetisi dengan foto kualitas profesional.
Seusai sesi foto, para peserta dapat kesempatan untuk bertanya seputar Roxy Girl langsung ke Gemala Hanafiah, Roxy Girl Indonesia, yang juga seorang presenter TV di Jakarta. Gemala juga menandatangani poster secara pribadi dan menjawab pertanyaan-pertanyaan dari para peserta. Dia menjelaskan bahwa menjadi Roxy Girl tidak hanya mengenai surfing, namun lebih menjadi pribadi ramah, murah hati, dan suka bersenang-senang. Gemala telah berkeliling, surfing, diving dan berjalan-jalan ke penjuru Indonesia dan Asia Tenggara, dan seorang panutan yang ideal bagi perempuan Indonesia.
Salah seorang peserta, Putri, 20 tahun dari Bali, ditanya alasan mengapa dia datang dan tertarik mengikuti kompetisi ini. Dia saat ini masih kuliah kedokteran gigi dan ketika mendengar adanya kompetisi ini dari temannya yang bekerja di Surfer Girl, dia langsung tertarik. “Saya mau mencoba hal baru dalam semua kesempatan, seperti traveling ke tempat-tempat baru dan bertemu orang-orang baru. Menjadi Roxy Girl adalah kesempatan sempurna merasakan itu semua sebelum saya memulai karir saya.”
Marketing Executive Quiksilver dan Roxy Asia Tenggara Holly Monkman merasa puas dan senang dengan event yang berlangsung, dia berkata “Tujuan utama kami dengan kampanye “Let The Sea Set You Free” adalah merefleksikan semangat petualangan dan pengalaman Roxy kepada semua perempuan Indonesia seperti merasakan kegembiraan di pantai dan pesta malam harinya. Kami mendapat respon yang luar biasa dari kampanye ini baik dari online maupun audisi minggu ini di Bali dan Indonesia.”
Pendaftaran kompetisi “Let The Sea Set You Free” ditutup pada 23 April 2012, dan para perempuan dapat mengikuti kompetisi di www.roxy.com/seaforyourself atau www.facebook.com/roxy.id.
Acara Roxy Free Surf Day dan Roxy Audition Party with Surfer Girl didukung oleh Yamaha Motor Indonesia, Surfer Girl, The Villas and Prana Spa, Quiksilver Surf School, Coca-Cola Amatil Indonesia, Etude House Indonesia, Gadis, and Cita Cinta.
Untuk informasi lebih lanjut silahkan hubungi:
Jerry Adhistie
Marketing & Promotion
Bali Region
Quiksilver Roxy Indonesia
Mobile. +62 811 3802 333
Office. +62 361 751 214 ext. 225
Email. adhistie.aprianti@quiksilver.co.id
Tentang Roxy :
Roxy adalah brand dari Quiksilver, Inc. (NYSE:ZQK) merupakan outdoor sports lifestyle company terkemuka di dunia, yang merancang, memproduksi dan mendistribusikan beragam jenis pakaian bermerek, aksesori, dan produk-produk lain yang sejenis. Koleksi pakaian dan alas kaki yang ditampilkan mewakili gaya hidup kasual
Media Director- Coca-Cola ISC Tour
CV. Selancar Indonesia (ISC)
Jl. Raya Kuta No. 21
Pertokoan Kuta Raya Blok 9 Abian Base
Kuta, Bali 80361
INDONESIA
Phone/Fax: +62 361 768293
Mobile: +62 8123606674
Email: tim@isctour.com
www.isctour.com
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