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THE DC TOUR BREAKS NEW GROUNDS IN S.E. ASIA
Skateboarders and BMX riders
from Indonesia, Malaysia, and Thailand got to ride and interact with the
DC Australia Skateboarders and DC Global BMX riders from the USA.
Photo: Walter Pieringer
SINGAPORE, SEPTEMBER 25, 2012 – The DC Tour made its rounds in Indonesia, Malaysia, and Thailand between September 4 and 15, with four
DC Australia Skateboarders and four DC Global BMX riders from the USA on the forefront of the tour.
The two-week tour started off on
September 4 in Jakarta, Indonesia, and saw the riders visiting key Skate
Parks in Jakarta, and Bandung, as well as several street spots which DC
Indonesia riders frequently visited, including
Senayan Big 5 Stairs, and Taman Proklamasi.
The visit to Buquiet Skate Park in
Bandung boasted a particularly strong turn-out with about 500 local
riders showing up in full force at the demo and signing session.
Both Skate and BMX support were
equally strong in Indonesia. Many local riders have been loyal fans of
our Global BMX riders – magazine features and articles from the past
were brought to the autograph session for signing,
proving that the DC Global BMX team riders’ popularity holds sway in S.E.Asia.
The DC Malaysia crew welcomed the tour group with much gusto on September 7.
All eight athletes visited the DC
KLCC store, where over 100 fans turned up to get their posters
autographed, as well as to have their photos taken with their favourite
riders.
The tour group also paid a visit to
Shah Alam Skate Park and Putrajaya Challenge Park, where avid riders
gathered to interact with our riders. Freebies like tees, skate decks,
and stickers were given out at demo sessions.
The tour ended off in Phuket,
Thailand, where it joined force with the Quiksilver Open to make an
action-packed mega event along the world-renown Patong beach.
Matt-black DC ramps, which are
synonymous with the brand, were set up by the beach for the athletes to
do demos and interact with the crowd.
Members of the media from all three
countries gave strong coverage of the tour and all eight athletes. The
tour was well-featured across all channels of media - television, radio,
magazines, print press, and online media.
With such rousing response from
each country the tour visited, CEO of Quiksilver/DC South Asia Paul
Hutson said, “The tremendous reception for the tour in all three
countries it visited was amazing – we are thankful for the
overwhelming support from the fans. It is evident that our athletes
have a strong fan base here, and by allowing them a chance to meet their
idols, we believe that it would spur them on and give them more reason
to want to excel in actions sports. This is ideal
as we want to build a stronger action sports culture in our region, as
we’re able to support it with the best products in the marketplace.”
“This is just the start of many
other future events that DC will bring to the region, so there is much
more to anticipate,” he added.
“The DC Tour in South East Asia was
an amazing opportunity for the Global BMX team to participate in. We
were excited to see the level of support from fans at such a high level.
The people of
Indonesia, Malaysia, and Thailand were great hosts, and made our time
in each country truly unforgettable,” added
Mike Aland, Marketing Director of DC Shoes USA and team manager of the Global BMX and Auto teams.
“Perhaps equally as impressive was
the emerging action sports scene in the region, with some great talent
among local riders. We are excited to see some serious talent coming
from there to the
world stage in the future. What's more, we are even more excited that
DC is on the forefront of introducing, and fostering action sports in
the region.”
Photographs of the tour’s highlights are available at this link:
Hi-res images are also available upon request.
###
About DC
Founded by Ken Block and Damon Way
in 1993, DC quickly grew to become a leader in performance
skateboarding shoes and renowned action sports brand.
Today DC stands as a global brand
whose product line has expanded to include men’s, women’s and kids’
skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots,
outerwear, and accessories.
As one of the cornerstones of its
marketing strategy, DC has built a world-class team of professional
skateboarding, snowboarding, surfing, BMX, motocross and rally athletes
that exemplify and
enhance DC’s brand, develop its signature products, and support its
promotional efforts.
DC is a subsidiary of Quiksilver, Inc.
For visitors on a longer stay in Bali, check out the affordable Bali hotels in Amed, Candi Dasa, Canggu, Lombok, Lovina, Nusa Lembongan, Tabanan and Tanah Lot.
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